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The Consultancy’s unique approach and areas of expertise are built upon Thomas W Vadeboncoeur’s global experience of 30 years with The Coca-Cola Company; his Executive Directorships of the Coca-Cola Retailing Research Councils in Asia and Europe; and extensive work in cellular mobile phone marketing.
President and Founder
Tom’s career in packaged goods marketing, sales and customer management spans more than thirty five years.
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He joined the Coca-Cola Company in 1967 and has held a wide variety of management positions in the USA, the Caribbean and in Europe. Including, New Product Development Director and USA and Caribbean National Sales Director for the Minute Maid Company, General Manager of The Coca-Cola Company Foods Division Europe and Director of Global Customer Development and Retail Sales, Coca-Cola International.
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Between 1989 and 1999, he was headquartered in London as Executive Director of Customer Marketing and Vice President of The Coc